We live in the Digital world where almost everyone you know has a digital presence of some sort on the World Wide Web

Naturally, most businesses has moved online and therefore put more spotlight on digital marketing.

So What is Digital Marketing?

Digital marketing is the process of using digital means to promote products and services. Basically, a digital marketing agency is very highly sought after in today’s world were almost everybody has an online presence.

Digital marketing 101 encompasses everything you need to know about online marketing. One of the most important aspects of digital marketing is the effective use of social media platforms.

The effective use of social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Google+ is a great way to build up your consumer base and interact with them on a daily basis. So, marketers prefer the process of gaining traffic or attention through social media sites.

Then there’s email marketing which is more potent if you have a database of consumers or people you wish to directly target.

email marketing best practice

Email marketing services often comprise sending your target audience marketing emails. This is actually a great way of updating potential customers about new offers, special promotions or the latest updates about your product or brand. Click here to learn more..

One of the most popular forms of online business is affiliate marketing, which is commonly used by most online brands and businesses.

Affiliate marketing is a kind of marketing in which a merchant or company’s products are sold by other marketers who share a percentage of the sales. There are many platforms for affiliate marketing, like amazon, eBay, clickbank and so on.

Amazon affiliate platform is one of the largest for affiliate marketers. If you want to make more sales and reach more customers, affiliate marketing program for your business is the best way to go.

Another important aspect of digital marketing is web design. However, most companies do not give it the importance it deserves.

digital-marketing for small business
Digital Marketing For Small Business

Step by step guide on how to master digital marketing for small business.

Digital Marketing Interview Questions

It does not matter which organization you are applying to become a digital marketer.....

SEO, which stands for Search Engine Optimization is an extremely important component of digital marketing.

SEO is the process of improving the visibility of a website (and thus, a brand) on the search engine result pages such as Google, Yahoo and Bing among others. A good SEO strategy will be to consistently rank your website high in search engine results.